
As a Microsoft Services Partner, we often work with companies that believe Microsoft 365 automatically protects all their data. Microsoft’s cloud platform is incredibly robust. However, it’s crucial to understand this fundamental truth: Microsoft retention is not the same as a full-featured third-party backup solution.
While Microsoft provides tools for compliance and governance, it doesn’t deliver point-in-time recovery, immutable storage, or strong ransomware defense. So, if your organization loses data — due to deletion, malicious activity, or sync issues — relying only on Microsoft retention puts your business at risk.
In this post. we’ll break down what Microsoft offers versus what a true third-party backup solution delivers — and why the difference matters.
Microsoft’s Built-In Retention Features
Microsoft 365 includes several native capabilities to retain and recover data. These include:
- Recycle Bins: Microsoft keeps deleted items in Exchange, SharePoint, and OneDrive in recycle bins for 30 to 93 days. After that, it permanently deletes the data, making recovery impossible.
- Litigation Hold & eDiscovery: Litigation Hold is a feature in Exchange Online that preserves all mailbox content, including deleted items and original versions of modified items. It’s commonly used for compliance, legal investigations, or audits. Once applied, data cannot be permanently deleted, regardless of user actions. eDiscovery tools allow administrators to search across Microsoft 365 workloads (Exchange, Teams, SharePoint, OneDrive) to collect, hold, and export content as part of a legal or compliance process. However, these features require deliberate configuration, ongoing management, and are often limited to higher-tier licensing (E3 or E5). They are not intended for operational recovery or disaster scenarios — their primary purpose is legal data preservation, not a full-system restore.
- Retention Policies & Labels: Microsoft Purview lets you apply rules to keep or delete data based on factors like content, age, or sensitivity. While powerful, these policies can cause data loss if misconfigured. Recovery options are still limited. P.S. – we’re experts at implementing robust retention policies. Give us a shout and we can help you with this!

What Third-Party Backup Does Differently
Third-party backup solutions go beyond Microsoft’s native tools. These platforms automatically back up data across services like Exchange Online, SharePoint, OneDrive, and Teams to external, secure environments, completely separate from Microsoft’s cloud.
Key capabilities include:
- Automated Backups with Granularity: Backup systems can run multiple times daily, capturing incremental changes and enabling granular restore at the item, user, or site level.
- Point-in-Time Recovery: Unlike Microsoft retention, third-party systems allow recovery to specific states before deletion, corruption, or ransomware attacks occurred — reducing downtime and data loss.
- Unlimited Retention: Maintain data for years, decades, or indefinitely, far exceeding Microsoft’s default windows.
- Ransomware and Insider Threat Protection: Air-gapped storage and immutable backups prevent attackers from deleting or encrypting data backups.
- Unified Management: Admins can monitor and manage all backups from a centralized interface, with audit logging and role-based access controls for compliance.
Plus, many solutions support on-prem and hybrid environments. This means you can protect servers, endpoints, and virtual machines from the same platform.
PS. Our recommended third-party data backups systems retain your data here in Canada, ensuring you remain compliant with any data location policies your organization may have!
Why Retention Alone Isn’t Enough
Microsoft retention tools serve a specific purpose: compliance and limited short-term recovery. However, real-world data loss scenarios go beyond that scope:
- A OneDrive folder deleted and unnoticed for 100 days? Gone.
- A Teams chat wiped by a user and no hold applied? Gone.
- Ransomware that encrypts Microsoft 365 files? Recovery is complex, if it’s even possible at all.
That’s why Microsoft’s shared responsibility model makes clear: customers are responsible for their own data. In fact, Microsoft recommends third-party backups for true business continuity.
Final Thoughts: Backup Is About Business Resilience
Microsoft 365 offers excellent governance tools. But, they aren’t a replacement for full-featured backup.
Simply put, if you want fast recovery, long-term retention, and full data protection, third-party backup is essential. It’s not optional.
Let us help you create a backup and recovery plan that keeps your data — and business — safe.
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